Company News, Sales Leadership, Healthcare Technology

Jonas Dahlen Joins Outperform Institute as Advisor

In October 2026, Outperform Institute announced that seasoned sales leader Jonas Dahlen has joined the firm as an Advisor, bringing decades of experience to help mid-market sales organizations apply the OutPerform Method and achieve measurable revenue growth in as little as 90 days.

Outperform Institute Welcomes Advisor Jonas Dahlen

Bringing sales leadership expertise to drive mid-market revenue growth across industries

A Proven Leader in Sales Execution and Growth

Jonas Dahlen joins Outperform Institute with decades of sales leadership experience, guiding teams that sell complex solutions into large, multi-stakeholder organizations. Over the span of his career, he has consistently translated innovative technology and services into clear business value for customers, while building disciplined, high-performing sales organizations that can thrive in competitive markets.

Most recently, Jonas served as Vice President of Sales at MCG Health, a leading provider of evidence-based clinical guidelines and care management solutions. In that role, he led regional and national teams responsible for new logo acquisition, strategic account expansion, and multi-year enterprise agreements across the U.S. market. His experience at MCG Health deepened his understanding of how sales organizations can navigate long buying cycles, complex stakeholder groups, and stringent compliance requirements while still delivering predictable growth—skills that translate directly to companies across industries facing similar go-to-market challenges.

Notable Achievements That Set Jonas Apart

Throughout his career, Jonas has earned a reputation for turning ambitious revenue targets into repeatable results. Among his notable achievements are:

• Leading sales teams that consistently exceeded annual quotas in highly competitive markets

• Designing sales processes that shortened deal cycles for complex enterprise solutions while improving forecast accuracy

• Mentoring frontline managers and account executives who went on to lead regional and national teams of their own

These accomplishments, combined with his deep familiarity with the demands of modern buyers and executive stakeholders, position Jonas as a valuable strategic voice for Outperform Institute and its clients across a wide range of industries.

Dahlen and Taylor align strategy with execution to accelerate revenue growth for clients.

A Long-Standing Partnership with Founder Brian Taylor

Jonas’s appointment formalizes a long-standing relationship with Outperform Institute founder Brian Taylor. The two first began collaborating more than a decade ago, when they partnered on sales transformation initiatives inside a fast-growing technology company. That early collaborative history included co-designing territory strategies, coaching frontline leaders, and piloting new approaches to pipeline management that later became core elements of the OutPerform Method.

“Jonas has been a trusted partner and sounding board for years,” said Brian Taylor, founder of Outperform Institute. “He understands not only what it takes to win complex deals, but also how to build systems that make that success repeatable.Bringing him on as an Advisor is a natural extension of the work we’ve already done together to help sales organizations outperform their markets.”

Helping Clients Apply the OutPerform Method in the Real World

As an Advisor, Jonas will play a hands-on role in helping clients apply the OutPerform Method to their day-to-day sales operations. He will work directly with sales leaders and their teams to:

• Translate strategic revenue goals into clear, activity-level expectations for every seller and manager

• Align territories, pipelines, and coaching rhythms to the OutPerform Method’s data-driven playbooks

• Ensure that new behaviors stick by embedding practical tools and scorecards into existing workflows

“What excites me most about joining Outperform Institute is the focus on execution,” said Jonas Dahlen. “The OutPerform Method doesn’t live in a slide deck. It lives in how managers coach, how reps prioritize their days, and how leaders make decisions about their pipeline. I’m looking forward to helping clients across industries turn this framework into tangible wins they can see in their numbers.”

How Outperform Institute Drives Revenue for Mid-Market Sales Teams

Outperform Institute specializes in helping mid-market sales organizations grow revenue through the OutPerform Method, a structured approach that combines data, coaching, and field-tested playbooks. Rather than relying on generic training, the firm partners with clients to redesign how their teams plan, execute, and review sales activity—creating a culture of consistent, accountable performance.

A key promise of the OutPerform Method is measurable and scalable performance within 90 days. By focusing on a small number of high-leverage behaviors—such as opportunity qualification, deal strategy, and manager-led coaching—clients typically see improvements in pipeline health, win rates, and forecast accuracy in the first three months of engagement. From there, the methodology scales across teams, regions, and product lines without losing its discipline or clarity.

📌 Key Takeaway: With Jonas’s broad sales leadership experience and Outperform Institute’s proven framework, mid-market sales teams in any industry gain both the strategy and the day-to-day guidance needed to unlock sustained, measurable growth.

Looking Ahead

Jonas’s arrival in St. Louis as an Advisor to Outperform Institute signals a deepened commitment to helping sales organizations move beyond one-time training events toward lasting, scalable performance systems. By combining his decades of sales leadership experience with Brian Taylor’s vision for the OutPerform Method, the firm is poised to help even more mid-market teams across industries turn potential into predictable revenue growth—one disciplined quarter at a time.